Drupal Starshot blog: Marketplace Share Out #5: Turning Insight into Structure
After weeks of listening, prompting, and pattern-spotting, we’re entering a new phase. The big questions are becoming sharper. The conversation is shifting—from what might be to what must be true.
Our early exploration surfaced a wide range of motivations, risks, and hopes for a Drupal Site Template Marketplace. The signal was clear: there’s strong belief in the potential—if we build it in a way that strengthens the ecosystem, not fragments it.
As part of this shift from the breadth of exploration and to the depth of early structure, we’re moving to a biweekly share out cadence. This Share Out #5 update highlights what’s emerging from Slack Prompts #5 and #6, insights from Survey #3 on Governance and Fairness to inform first drafts of the Lean Business Model Canvas and Governance Framework—early scaffolding for what’s to come.
From Divergence to Convergence
In design thinking, there’s a natural rhythm between divergence—where we explore widely—and convergence—where we begin to shape and prioritize. We’re now entering that second phase.
The goal is not to lock down answers prematurely, but to begin assembling the scaffolding that can support real-world testing, feedback, and evolution.
We’re asking:
- What makes a template worth trusting?
- What makes one worth paying for?
- What kinds of governance and community signals need to be in place from day one?
What We’re Hearing: Trust, Value, and the Shape of a Marketplace
Standards Build Trust
In response to Slack Prompt #5, contributors agreed that establishing baseline quality, accessibility, and transparency standards is essential.
Automation was broadly supported—but not blindly. There’s growing recognition that automated checks are necessary but not sufficient, especially for more nuanced requirements like semantic markup or keyboard navigation.
Most scanners will find 200 security bugs in Drupal and maybe 1 is real. Human review is still required.”
“Let’s at least show the automated results transparently and let buyers decide.”
Contributors are also thinking ahead about user expectations:
Paid listings should absolutely meet higher standards—users will expect it.”
These insights inform the governance framework’s approach to certifications, self-attestations, and recurring review cycles for paid listings.
What Makes a Template Worth Paying For?
Slack Prompt #6 helped unpack the value exchange at the heart of the Marketplace. Why would someone purchase a GPL-licensed template?
The answer: time savings, trust in the “official” source, and ease of setup.
The confidence that comes from knowing the template came from an official, trusted source like the DA is huge."
"One-click demos for themes... that’s my #1 trust signal.”
Participants also cautioned that separating the template from hosting or support could confuse non-technical buyers, especially those coming from SaaS ecosystems.
“Too many hosting choices at signup may mirror Mastodon’s ‘pick a server’ confusion.”
This feedback is pushing us to consider default hosting pathways, bundled services, and better “first-use” experiences.
Fairness, Recognition, and Governance
Our third community survey zeroed in on values: fairness, recognition, and trust.
Contributors emphasized the importance of clear expectations and governance guardrails—especially when money enters the picture.
“Revenue must also support the ecosystem—modules, infrastructure, DA.”
Many participants supported the idea of tiered models, where certified templates provide extra confidence:
“Even free templates should meet basic accessibility and security requirements if they’re hosted on Drupal.org.”
Recognition also matters:
“Templates should be rated based on feedback… great to know why someone considers a product to be 1 or 3 stars.”
That insight is helping shape how we design review systems that are credible, transparent, and helpful—without opening the door to spam or bias.
Early Structures Taking Shape
Informed by three surveys, one RTC session, and six slack discussions worth of community research combined with competitive research and discussions with Drupal’s intellectual property attorney, the Marketplace Working Group is now in active development on two core artifacts:
-
Lean Business Model Canvas
Mapping how the Marketplace creates, delivers, and shares value—across contributors, agencies, end users, and the Drupal Association. -
Governance Framework (Draft)
Outlining submission criteria, listing types, maintenance expectations, enforcement paths, and contributor recognition.
This scaffolding is not final—it’s a living structure meant to evolve through our continuing research, feedback and community review. Nonetheless, it does feel exciting to see it all start to take shape!
What’s Ahead
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Pilot Planning: Testing incentive and governance structures in collaboration with DCP and other agency participants in RTC #2 and beyond.
-
Governance Draft: A public request for comment (RFC) on the governance framework will launch this summer.
-
MVP Quality Standards: Defining a small, automatable set of checks for accessibility, security, and licensing for free templates.
How You Can Stay Engaged
💬 Join #drupal-cms-marketplace on Slack
Each week, there's a new prompt to explore a key question as we define this Marketplace.
🎧 Listen to Talking Drupal #504
On this week's podcast, we discussed the vision, opportunities, and challenges of creating a trusted, high-quality Drupal Site Template Marketplace that supports adoption, contributor incentives, and community values without compromising open-source principles.
Thanks to all who are continuing to shape this work with insights, critiques, and care. What we build next will depend on the strength of the scaffolding—and the people who show up to co-create it.