Drupal AI Initiative: Webinar: Choosing the right AI tools for content and marketing: Making informed choices for your business

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The current AI marketplace is crowded with startups and established technology providers, each vying for attention offering a bewildering array of features.

For business leaders, the real challenge lies not in the availability of options, but in choosing a solution that genuinely supports strategic goals and day-to-day operational needs. 

It is all too easy to be influenced by hype or surface-level features, rather than focusing on long-term value and alignment with business priorities.

In this webinar, we explore:

  1. A practical methodology: for identifying AI tools that support your business requirements
  2. The value of open source: in enabling flexibility and control when working with different AI and LLM technologies
  3. How to approach AI governance: and responsibly delegate tasks to automated systems
  4. Evidence-based insights: and actionable guidance to support confident decision-making

Register here: https://drupalassoc.zoom.us/webinar/register/WN_z3lrNnwjQdeaAcO6w9ifXQ 

Speakers

Alan Botwright

With over 20 years of experience at the crossroads of technology and digital innovation, Alan is well positioned to guide organizations through the selection and implementation of AI solutions. As Director of Product and Solution Marketing and former Principal Solutions Architect at Acquia, he has worked closely with clients to define and deliver AI-driven digital strategies that create real business value.

Alan’s background as the founder of a Drupal application development agency and his leadership roles in both London agencies and enterprise tech have given him hands-on expertise in integrating emerging technologies; from initial assessment, strategy to full-scale deployment.

Experience with brands, architecture, product marketing, and digital transformation allows him to translate complex AI concepts into actionable guidance for clients embarking on their AI journey.

Matthew Saunders 

A digital strategy leader, AI advocate, and neurodiversity champion with deep experience in accessibility, inclusive design, and enterprise transformation. He has led AI-powered innovation at Pfizer, where he helped scale global platforms and streamline digital operations.

Today, he serves as an AI Ambassador for amazee.io and contributes to the Marketing Track Team for the Drupal AI Strategic Initiative, helping shape the future of open-source AI. His work focuses on using technology—especially AI—to create more accessible, equitable experiences for everyone.

Jamie Abrahams

Jamie is a co-founder of FreelyGive, a Drupal agency specialising in native Drupal CRM. With the release of ChatGPT 3.5 he became obsessed with AI and dedicated all his time to pushing AI and particularly Drupal AI forwarded.

He's been involved in maintaining the AI module, the Drupal CMS AI Track and involved as a founding member of the Drupal AI Strategic Initiative. He's not a developer but has been keenly involved in shaping the direction of AI in Drupal until now.

Paul Johnson (Chair)

Agency leader for over a decade possessing a wealth of experience advising a diverse range of clients on digital marketing strategy from both private and public sectors.

Now business development manager at 1xINTERNET, a leading European Drupal specialist, where the focus is on digital experience platforms for multinational enterprises, government, education and nonprofits.

Always at the forefront of innovation, he is part of the Drupal AI Initiative leadership team, helping to ensure those favouring open source solutions have access to leading AI technology.
 

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