The Drupal Business Survey investigates the trends in the digital market, in particular from service providers involved with the open source DXP Drupal. Digital agencies from all over the world participate in the yearly survey and the business insights on market share and growth opportunities gained are shared with those who’ve submitted responses.
Begun many years ago by Drupal Business Network with Janne Kalliola, Michel Van Velde, and Imre Gmelig Meijling, the survey is now administered by the Drupal Association in order to promote global reach and protect the confidentiality of the information. Janne, Michel, and Imre are still involved in the analysis and reporting of the anonymized data from the survey.
Drupal’s open source ecosystem is supported by a strong community of tens of thousands professionals worldwide, working together on the popular digital experience platform. Because Drupal is open source, anyone can work with Drupal or make changes to it. An important part of this community are the agencies that provide Drupal services to end users and drive Drupal’s market. The Drupal Business Survey seeks the input from these agencies so that meaningful data for business owners and decision makers can be built into their business strategies.
The Drupal Business Survey has been a valuable guide for digital service providers, even to those working with other technologies than Drupal.
Results in 2024
Nearly 72% of participating companies hired new staff, with most saying it was to meet growing project demand. Many agencies also shared that over half of their revenue came from Drupal 9 and 10 clients, reinforcing Drupal’s continued strength in enterprise work.
We also saw some interesting shifts in client sectors. Public sector, education, and nonprofits remained Drupal’s strongest markets. Healthcare and medicine showed signs of growth and is gradually catching up, which could make it one to watch in future surveys. A number of agencies told us that after a difficult 2023, their pipelines were looking stronger in early 2024. Almost half of respondents said they were already using AI in client work or planning to, which is something we’ll definitely want to keep tracking in this year’s results.
Changes for 2025
In 2025, as the Drupal Association fully takes over the administration, maintenance, and communication of the Drupal Business Survey, we are implementing a few changes.
First, the response window has been shortened and moved to a time that better aligns with firms planning for 2026. The survey will be issued on 19 August 2025, with a submission deadline of 23 September 2025.
Second, the questions have been reviewed and adjusted to improve their analytical value, particularly for comparing trends across years. This standardization process will continue in future editions to ensure we can report data with statistical significance.
Finally, the Drupal Business Survey will now serve as the Drupal Association’s official business survey. We will no longer support duplicative business surveys throughout the year. The survey originally developed by Janne, Michel, and Imre has a long and respected history, and we believe it’s best for this to become the official Drupal market survey.
Drupal Business Dinner
The Drupal market is eager to see how digital service providers are using Drupal and how the market has evolved this year. The key takeaways from the 2025 Drupal Business Survey will be shared at the Drupal Business Dinner on Wednesday, 15 October. Please note that you must register separately for this event by purchasing your ticket here. A deeper dive into the survey results will be given during the dedicated session on Thursday at 9:15 am. View session details here.
DrupalCon Europe is the yearly Drupal conference where over 1,000 Drupal users and professionals meet to exchange ideas and further evolve Drupal. This year’s event will be held from 14–17 October in Vienna, Austria.
About the Business Survey
The Drupal Business Survey supports Drupal businesses worldwide and is organized by a team of industry experts Imre Gmelig Meijling (React Online), Janne Kalliola (Exove) and Michel van Velde (Craftmore) in collaboration with the Drupal Association.
Drupal is the open source Digital Experience Platform used by many organizations worldwide including Nestlé, Lufthansa and World Wildlife Fund ( WWF).
Participate and share your insights
Drupal experts are invited to share their Drupal business insights through the Business Survey anonymously and come to DrupalCon Europe to review the results together.
You can take the Drupal Business Survey 2025 anonymously here. The survey closes on 23 September.