Shopify is the biggest name in the e-commerce space, and for good reason. The platform is relatively easy to set up, performs well, and has excellent marketing. Its app marketplace is constantly growing, adding more capabilities.
For many merchants, Shopify is all they need. Going with the market leader is an obvious choice.
However, when you reach an enterprise scale, with requirements for B2B commerce and increased operational complexity, the story becomes quite different. Shopify says they offer B2B capabilities at scale, and when you’re subjected to their marketing and advertised track record, it's easy to start nodding your head to the beat of their tune.
Let’s dive into the true cost of Shopify Plus. Reading this will help you ask the right questions and better equip you to judge the answers.
The Shopify Plus Sales Machine
When Shopify's enterprise sales team comes knocking, they arrive with a compelling story. They position Shopify Plus as the solution to all your B2B woes: lower total cost of ownership, enterprise features without enterprise overhead, and the promise that migrating to Shopify Plus will lead to a conversion rate boom.
But often these promises are unrealistic. The pitch typically centers around three key pillars that deserve closer scrutiny.
The conversion rate promise
Shopify's sales pitch often includes dramatic claims about conversion improvements—sometimes suggesting compounding monthly increases that would theoretically give you a 55% conversion rate within six months.
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