Since the deprecation of Universal Analytics in 2023, Google Analytics 4 (GA4) has been the standard for web analysis. Becoming proficient in event-based tracking is the secret to achieving the maximum potential of GA4 on conversion and user insight. To be able to understand how your users interact with your site is to know how to optimize performance and convert. GA4 introduces a powerful event-based tracking model that is more developed than traditional URL path or file type filtering and offers a more precise, adaptive, and actionable way to measure user behavior. This guide discusses why
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