Drupal Association blog: Our Social Media Focus: 2025 and Beyond

In a constantly evolving digital world, being strategic about where to focus the social media efforts is essential for effective community building and outreach. At the same time, it is also important to choose the platforms that align with the values of the community being represented. This has been a growing conversation within the Drupal community, especially around the ethical use of platforms. You can read more about the community’s discussions and perspectives here.

After reviewing the engagement metrics and audience reach across platforms, we're implementing a tiered approach that balances our commitment to Drupal's values of openness, inclusiveness, and digital freedom with our responsibility to grow the Drupal ecosystem and serve our global community effectively.
We are choosing to focus our resources where we can create the most meaningful engagement and build genuine community connections. This approach allows us to be more responsive, create better content, and foster stronger relationships with our community.

The Platform Choices Explained

Here’s how we are approaching each platform going forward:

Preferred Platform: LinkedIn

LinkedIn is going to be the primary platform for community communication. After analyzing our performance data, LinkedIn consistently delivers our strongest engagement rates and reaches our core professional audience most effectively.

As a professional platform, LinkedIn allows us to share updates, highlight community achievements, showcase member contributions, and connect with developers, decision-makers, and organizations across the Drupal ecosystem.

Emerging Preferred Platforms: Mastodon & Bluesky

As open source advocates, we are enthusiastic about the platforms Mastodon and Bluesky. These are decentralized, community driven and privacy conscious platforms that align with the Drupal community values.

We will be doing focused growth efforts on these platforms for the upcoming six months. If either platform reaches 5,000 followers during this period, we'll promote it to preferred platform status alongside LinkedIn. We're optimistic about their potential to become key channels for our community.

Instagram & Facebook

While Instagram and Facebook will be a conscious choice for selective updates, we recognize their strengths in visual storytelling and broad audience reach. They serve better as amplifiers rather than primary communication channels.

We'll maintain selective engagement on these platforms for:

Event promotions and DrupalCon marketing
Product announcements and major initiative updates
Reaching audiences who may not be active on our preferred platforms

Transitioning from X/Twitter

After reviewing engagement data and platform dynamics, we're transitioning away from regular posting on X (formerly Twitter).

Our existing presence will be maintained to direct our followers to our preferred platforms, helping facilitate community migration while preserving connections with our established audience.

Channels We Manage

The Drupal Association manages social media accounts for multiple brands within its ecosystem:

Drupal: Our primary project accounts focusing on product news, project updates, community news, and developer resources
Drupal Association: Organizational updates, partnership announcements, and community support initiatives
DrupalCon: Event-specific marketing, speaker highlights, and attendee engagement

Moving Forward

This strategic approach ensures we can maintain effective community communication and product marketing while being thoughtful about where we invest our time and resources. By focusing our efforts on platforms where we can create the most value, we're better positioned to serve our global community and promote Drupal's mission of building the open web.