The Drupal community thrives on collaboration and innovation. As DrupalCon evolves as the premier gathering for Drupalists, the Drupal Association recognized the opportunity to rebrand the DrupalCon visual identity to better reflect the energy, ambition, and future of our global community. That’s why we teamed up with SixEleven to reimagine the DrupalCon brand, delivering a new logo, city icon, brand book, and visual identity that will shape the future looks of our flagship events.
Based in Turin, Italy, SixEleven is a digital creative agency, and long time collaborator and design partner for the Drupal Association. For SixEleven, innovation comes first and that is why their methodology is based on a growth hacking approach: they always find new creative, innovative, and analytical ways to hack the system and improve brands. Since 2009, SixEleven has specialized in reimagining brands from hospitality, luxury design, institutional/non-profit, corporate, education, and Public Administration sectors.
The Opportunity for Change
The recent rebranding of DrupalCon was a monumental effort driven by staff and community, resulting in an updated logo, font, and color palette that now define DrupalCon’s visual identity and aligns with the recent Drupal rebranding. This evolution helps make sure our brand reflects not only where we are today but also where we’re headed.
A Thoughtful and Collaborative Process
Our partnership with SixEleven was anchored in a shared commitment to creativity, clarity, and community values. The process began with an in-depth exploration of what DrupalCon represents: an intersection of opportunity, innovation, and connection. Through information-gathering sessions, creative exploration, and collaborative feedback, SixEleven worked closely with our leadership team to develop concepts that better capture the spirit of DrupalCon.
The Outcome
A refreshed DrupalCon identity that balances Drupal’s heritage with a modern, future-focused aesthetic. The new logo and visual identity are designed to be bold, flexible, and instantly recognizable, ensuring that DrupalCon continues to stand out in the open-source and tech conference landscape.
Looking Ahead
The rebrand will be unveiled in future DrupalCon, starting with Vienna 2025 and Nara 2025 with the logo debut and changes in event signage, marketing materials, and digital platforms, providing a unified and engaging experience for attendees, speakers, and sponsors alike.
The Drupal Association remains committed to evolving with our community and ensuring that our brand reflects the passion, innovation, and ambition that drive Drupal forward. We can't wait for you to see the new DrupalCon identity in action!