Acquia Developer Portal Blog: Changing to Drupal and Maintaining Search Engine Rankings

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So you’ve decided to change to Drupal, or maybe you are making a major upgrade from a really old version of Drupal to a more modern one and you are concerned about your SEO.

Changing content management systems will impact your search engine optimization (SEO), but with careful consideration and planning this can be a positive change rather than a negative one.

What is SEO

There are many misconceptions about search engine optimization, and part of that is because the industry has often been cast in a negative light. Really SEO is the process of making sure your website meets certain guidelines and standards so search engines can understand its content, relevance, and value to users.

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