The Drop Times: Momentum for Change

Dear Readers,

Marketing in the open-source community often grapples with a unique set of perceptions and challenges. Traditionally, the open-source ethos values transparency, community collaboration, and accessibility, sometimes viewing commercial activities with scepticism. However, effective marketing is not antithetical to open-source values; it can amplify the reach and impact of projects like Drupal. By embracing strategic marketing, open-source projects can attract a wider audience, ensuring their tools and innovations benefit more users and contributors. This expanded reach helps sustain the project's growth and ensures it remains competitive in a rapidly evolving technological landscape.

The importance of marketing for open-source projects like Drupal cannot be overstated. It is not merely about promoting a product but telling a compelling story that resonates with potential users and contributors. Shawn Perritt, the Brand and Creative Director of Acquia, who is leading the brand refresh, believes that every great idea should live at the intersection of creativity and commerce.

According to Suzanne Dergacheva, the lead of the Promote Drupal team, strategic rebranding and marketing efforts help to refresh Drupal’s image, making it more relatable and appealing. These efforts ensure that Drupal continues to attract diverse contributors who bring fresh perspectives and innovations. The right marketing strategies help articulate Drupal's value proposition, highlighting its robustness, flexibility, and vibrant community, driving adoption and engagement.

The recent Drupal brand refresh, discussed at the Drupal Branding Panel session at DrupalCon Portland 2024, exemplifies how marketing can reinvigorate an open-source project. The rebranding initiative introduces new design elements and a refreshed DrupalCon logo, better capturing the spirit of open source and Drupal’s innovative edge without losing its core values. This strategic rebranding is not just a visual update; it represents a concerted effort to position Drupal as a leading digital experience platform, ensuring its relevance and appeal in the market.

With that, let's move on to the important stories of last week.

Last week, Suzanne Dergacheva, co-founder and strategist at Evolving Web, also the lead of the Promote Drupal Initiative and a member of the Drupal Branding Panel, spoke with The DropTimes. In this interview, Suzanne discusses the ongoing Drupal rebranding efforts. She shares insights into the key factors that prompted the rebranding, the collaborative contributions from the community, and the challenges faced in a competitive landscape. Suzanne also highlights how the new branding strategy aligns with Drupal’s commitment to the open web and the significance of community feedback in shaping the final decisions. This conversation provides a comprehensive overview of the exciting changes underway for Drupal, complementing our earlier interview with Shawn Perritt, about the brand refresh.

Another highlight from last week is that Kazima Abbas, sub-editor of The DropTimes, had the chance to connect with Christina Lockhart, Digital Marketing Manager with the Drupal Association. The interview explores her role in promoting Drupal through digital marketing, her efforts to empower women in the tech community, and her initiatives to support women within the Drupal ecosystem. Christina also shares her insights on ensuring equal access to leadership roles and the potential impact of emerging trends like AI on Drupal's future.

The 20thDrupalJam was celebrated in Utrecht, the Netherlands, with over 330 participants in attendance. This year's event was especially festive, highlighted by a personal keynote from Dries Buytaert. The day featured a variety of engaging presentations, insightful workshops, and stimulating discussions and panels. Esmeralda Braad-Tijhoff shared the key highlights.

The Drupal AI Meetup debuted last week, marking the beginning of a series of quarterly meetups dedicated to exploring the intersection of Drupal and artificial intelligence. This new initiative aims to bring together enthusiasts and experts to delve into the dynamic fusion of these fields, writes Nico Grienauer, the event organiser.

Drupal 10.3 is available now! Drupal has announced the release of Drupal 10.3, the third and final feature release for Drupal 10. This update introduces several new features, including an experimental Navigation user interface, stable Workspaces functionality, and Single-Directory Components support, among others.

A significant development has emerged in the Drupal ecosystem with the announcement of a new AI Initiative module. Reported by Jamie Abrahams from FreelyGive and Marcus Johansson from OSK Berlin, this module aims to consolidate the best features of various AI modules into a comprehensive set of foundational tools for all AI applications in Drupal.

Last week, Drupal introduced a new community Frontend Bundler Initiative to address the lack of a standard method for installing JavaScript dependencies in Drupal. The initiative aims to create a unified approach to managing these dependencies, drawing on discussions and collaborations with key contributors like Lee Rowlands and Théodore Biadala. Additionally, Jürgen Haas announced the release of ECA 2.0.0 for Drupal 10.3 and 11, featuring significant improvements such as dynamic event subscriptions, 74 new plugins, and a comprehensive code clean-up. 

Aten Group is hosting a webinar titled "Migrate with Might: Tips and Tricks for Drupal's Migration Tools" on June 26, 2024, at 2 PM EDT. Joel Steidl, VP of Engineering at Aten, will lead the session. The webinar aims to explore Drupal's versatile migration system, which is instrumental in data integration tasks. The DropTimes has released a complete list of Drupal events for this week. Find the guide here.

In interesting news, Lauri Timmanee has joined the DrupalCamp Spain 2024 as the featured speaker. The event has also extended its deadline for papers until June 30, 2024, and has opened the call for training proposals. Also, Submissions for the 2024 Splash Awards Deutschland und Österreich, honouring outstanding Drupal projects in Germany and Austria, are now open until July 31.

PHPCamp 2024, held on June 8th, was a resounding success. The event stood out with its relaxed atmosphere, where knowledge-sharing, impromptu demos and collaborative problem-solving took centre stage. has partnered with ANNAI Inc. to bring its open-source Platform-as-a-Service (PaaS) to Japan. The company aims to empower local businesses with scalable, flexible application delivery and hosting solutions.

We acknowledge that there are more stories to share. However, due to selection constraints, we must pause further exploration for now.

To get timely updates, follow us on LinkedIn, Twitter and Facebook. Also, join us on Drupal Slack at #thedroptimes.

Thank you,
Alka Elizabeth
Sub-editor, The DropTimes.