Maximizing website engagement and interactivity is a major goal of all marketers. However, the management of multitudinous third-party integrations and tracking tools is a laborious task. Gladly, Google created Google Tag Manager to simplify the complicated lives of marketing teams worldwide. It makes managing, upgradation, and tracking of tags, snippets, and third-party integrations a piece of cake for them.
The best part is that this platform is intuitive and user-friendly which contributes a fair share in its massive appeal. If you own a Drupal website and wonder how to use Google Tag Manager with Drupal like many others, this blog is all you need. It elucidates everything in a detailed yet simplified manner.
First, let’s delve into what Google Tag Manager is and what makes it special.