LN Webworks: Installing Google Analytics in Drupal: A Detailed Guide

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Google Analytics is a cutting-edge web analytics service. As the name suggests, it is offered by Google and works wonders in helping digital marketing teams track website traffic, user behavior, how visitors interact with a site, their geographical location, and preferences. These valuable insights are crucial for every business for performance management and moving on an upward spiral of growth. In this blog, we’ll delve into how to install and utilize Google Analytics in Drupal. Are you ready for the enchanting journey? 

Drupal Google Analytics: The Incredible Module You Need

Drupal Google Analytics is a phenomenal module that empowers you to gather data about your Drupal site’s traffic and activity and direct it to Google Analytics. As soon as you install the Google Analytics module, it will naturally add the necessary tracking code to your valuable business website. This will aid in the accurate collection of data. The best part is that data collection will start happening right away after the tracking code is added. Sounds great. 

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