While many Drupal developers have at least some eCommerce experience, the number of people in our community who make it their primary focus is rather small. This isn't surprising, given Drupal is most often used as a CMS, not an eCommerce platform. However, it does mean that when you encounter an eCommerce opportunity, you may not be making the most effective pitch you can to win the merchant's business.
One way to improve your pitch is to make sure you're using the same vocabulary to describe eCommerce features and concepts as the rest of the eCommerce industry. It's all too easy for us as Drupal developers to rely on our internal vocabulary, but merchants comparing your proposals, case studies, or Drupal Commerce articles won't have the slightest clue what Taxonomy Terms, Views, or Search API indexes are.
Learning and using industry standard terms will help you build clarity and confidence with your eCommerce prospects and customers, reducing the amount of work they have to do to understand your proposals and compare them against other solutions to see exactly where Drupal Commerce comes out on top.
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