Sales act as the life force of an organization. Without persistent sales and revenue generation, a business is doomed to face complexities in its functioning and undesirable consequences. Hence, it is imperative for businesses to relentlessly strive to drive more sales and increase revenue. A potent step in this direction is to optimize the conversion process and convert website visitors into valuable customers. Drupal eCommerce development companies worldwide are assisting organizations to accomplish this by leveraging the power of Drupal to enhance user experience and streamline sales.
In this blog, we’ll delve into conversion optimization with Drupal but before that, let’s dig into the sales funnel which represents the journey of potential customers. Once you understand the sales funnel, you can easily decipher how Drupal can drive website visitors to make purchases.