Golems GABB: The Impact of Machine Learning on Drupal Personalization

Have you ever wondered why the websites you visit frequently offer products or services that might interest you? For example, an online movie cinema website shows different combinations of movies that usually suit your tastes well. The same can be said about online stores. Whenever you return to the website, it suggests items you'd like to buy. Most of the time, predictions match your tastes. This indicates that such Drupal websites use machine learning to personalise the customer experience.