Being able to know what your users are doing on your website is a critical component of maintaining and running your Drupal website. For years, site maintainers have relied on Google Analytics to gather that information and with the recent launch of GA4 it's important to make sure your site is setup for success. The Acquia Drupal Integration Team has worked closely to upgrade the Google Tag module as part of the GA4 transition and it is better than ever. Leveraging the latest GTag script and supporting GTM all from within the same module eliminates confusion for developers and maintainers. During this tutorial we will step you through installing the new Google Tag module and some basic configuration items you need to consider.
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Add/Enable the Google Tag module
Add the Module
Depending on how your Drupal site is setup, there are different ways to add the module to your