Microsites have emerged as an integral part of Drupal development services. Organizations worldwide leverage the power of microsites for multitudinous purposes. For the uninitiated, microsites are small-scale websites specifically dedicated to promoting a product, campaign, or event.
You can use them to create sections on your business website that look different from your main theme and attract the attention of visitors. These sites are highly centered on the product, service, or event they intend to promote and are free from any other types of content such as about us, and our team.
Here, we’ll explore the world of microsites and discuss the most effective way to execute them.
A Brief Introduction to Microsites and Their Characteristics
In simple terms, a microsite is a subsection of a website with a different look and feel. Its primary purpose is to promote a particular product, event, personality, or campaign. The following are some characteristics possessed by microsites.