Have you ever checked out a website and then bounced because it was just meh? You may say “quite a few.” With everyone fighting for attention online, it's essential to make your customer experience stand out. Personalizing a website is an excellent way to achieve this feat.
The best part?
It’s easier than ever to personalize a website using Drupal’s powerful tools and features. Personalization is the secret sauce for a killer user experience, as well as higher conversions, customer loyalty, and more cash in your pocket.
To back this claim, The Relevancy Group and Liveclicker released a report where they revealed that marketers who prioritize advanced personalization efforts could expect to see significant returns on their investment, with a potential return of $20 for every dollar spent. In the article, you will learn the 6-steps to personalize your Drupal website effectively.
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