A highly optimized website can improve search engine ranking and user experience. As a result, such websites receive millions of visitors each day and provide a better customer experience, thereby boosting revenue.
The goal of ranking higher on search engines is to attract the most traffic and relevant visitors to your website.
In addition to providing a great user experience, optimizing a website's performance can also prevent visitors from switching to your competitors.
According to studies, users are losing patience, and their attention spans are also decreasing. About 47% of users expect every website to load within a few seconds. As Google wants to make searching faster, easier, and more useful for users, it will favor websites that load quickly.
When your site grows in popularity, optimizing the loading time becomes even more crucial, and shaving off a few milliseconds now can have a big impact later on.
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