In the B2C business model, consumers typically take spontaneous buying decisions to fulfill their immediate needs, but the B2B buyer journey is usually longer and more complex. B2B buyers have more complicated requirements. Multiple stakeholders decide whether to place an order, and the value of transactions is generally very high.
Not all of the ready-made eCommerce platforms have in their list the functionalities that will suit your B2B company. To provide a personalized customer experience for your B2B sector, you will need a custom eCommerce website.
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